Registering a Trademark / Brand Name / Logo:
A trademark is a unique
identity that differentiates your product/ service in the market. It can be a unique
word, name, logo, numeral or any other identifier. It is essentially a
representation of the owner's company, name/ brand. A registered trademark is
an invaluable asset to your company as it is used to protect your company's
brand. Registration ensures protection of your unique logo/ brand by
restricting usage by other competitors as identical/ similar marks cannot be
registered.
Trademark owners have the right to use their mark exclusively for a period of 10 years from the date of registration.
The following are the advantages of registering a Trademark.
Legal Protection:
The main advantage of
registering trademarks is that your goods and services would have a unique
identity and a brand name. The owners would have exclusive rights over the mark
and would be able to take action or sue for damages in the case of unauthorized
usage.
Asset Creation:
Registered trademarks
may be bought, sold or leased just like any other asset attached to an individual/
company. It becomes part of the intellectual property that is owned by an
individual/ company.
Brand Popularization:
A registered trademark
will make it easier for customers to find your products in the market. It builds
the reputation of your product and creates an identity which is unique from
that of existing products in the market and thereby, acts as an effective
commercial tool. The logo can represent the vision and individual characterisation
of your company and products.
Goodwill:
Registered trademarks
help in customer recognition and the extra earnings that follow because
customers want to acquire your product due to increased recognition of your brand
and name.
Customers relate the
quality of a product with its brand name, and this will help in attracting new customers
as they will be able to differentiate the quality of a product by your logo or
brand name.
Protection for 10 years:
Protection for 10 years: Every registered
trademark is valid for 10 years and may be renewed for another 10 years with
ease by merely filing a trademark renewal application. It is cost-efficient and
helps your company create and maintain a unique image.
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email contact@trademarkadvocate.in
