Trademark Insights

 

Registry & Judicial Updates: 20 February 2026

 

United Breweries has secured registration of a sound mark for the iconic “Oo la la la la le o” jingle associated with its flagship brand Kingfisher

 

This development reinforces the growing recognition of non-traditional trademarks in India, particularly sound marks that acquire distinctiveness through long-standing commercial use and brand recall

 

Takeaway:

Distinctive audio branding is protectable — provided it functions as a source identifier and not merely as advertising material

 

Advisory:

Businesses investing in sonic branding (jingles, audio signatures, startup tones) should evaluate registrability early to prevent imitation and strengthen enforcement

 

Vishnu

Trademark Advisory

Mobile: +919866512479

 

Disclaimer: This update is for awareness, and knowledge-sharing for educational purposes only and does not constitute legal opinion

 

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